Illusive Media

Deck Design

 

Direction: Shomi Patwary 

This project was a pitch deck design for the new Adidas line coming out in late 2017. Video Director, Shomi Patwary's idea for this pitch was to replicate an “Unhumble Lifestyle,” to represent the idea of humility in the face of wealth and fame thanks to the presence of a support crew in one’s life.

The 80’s TV show “Lifestyles of the Rich and Famous” influenced our thinking greatly due to its focus on the extravagant lifestyle of the rich and famous people, athletes and business moguls. The 80’s and 90’s culture and style naturally fit into the rest of the project.

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